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Annie By May 09, 2015 0 Comments

EONLINE.COM – Smells like Hugo Boss fragrance landed yet another sizzling hot star.

Divergent stud Theo James will serve as the new face of Hugo Boss fragrance, marking his first major spokesmen deal ever. Coming in September, the ads will showcase the 30-year-old actor not only looking his best but (we imagine) smelling his finest as well. Looking at James, it’s really a no brainer as to why the lux men’s label landed on the hunk—he’s charming, suave, classically handsome and every inch the debonair dud the brand personifies.

And those dreamy brown eyes… Sorry, what were we talking about again?

“I’m honored to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired Boss for achieving the perfect balance between the classic and the contemporary,” James said via press release. “This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

What’s more, he’s in pretty good company, joining the leagues of Hugo Boss fragrance alums like Gerard Butler, Orlando Bloom and Ryan Reynolds.

Be on the lookout for those swarthy ads, coming in September!

Other Projects > Advertisements > Hugo Boss > Promotional Shoot
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